Tuesday, June 18, 2013

Top PPC Companies / Alternatives to Google Adwords

What Is PPC Advertising?


Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. As of May 2009, the three largest players in the market are Google, Yahoo, Bing and Facebook. A PPC campaigns helps you to determine exactly who comes to your site. You simply pay for clicks to your site; When someone clicks on a search engine result, link, or banner and lands on your site. Via clickstream analysis, a tracking system can tell you what people do on your site when they arrive through PPC advertising. This data is crucial to manage your advertising, and determine the best ways to: receive quality traffic, convert visitors into customers,set up action that generates revenue PPC advertising is based on keyword selection. The whole web advertising market revolves around picking the right search terms and key phraces. The PPC ads show next to and above the organic search results on the search engine results pages. The advertiser only decides which keyword phrases they would like to trigger their ads and decides a maximum fee they would be willing to pay if a visitor clicked their ad once triggered by the chosen key phrase.


Google Adwords

    The big one the best choice for targeted traffic to your site.

    Click cost: Minimum bid is 0.11
    Ideal for: Only websites with domain. Every niche


Bed Vertiser

    Bidvertiser is quite similar to Adsense and AdWords.

    What is good with this siter is its relatively low CPC with moderate to good conversion rates.
    It isn't an   alternative for all niche categories but general is a good choice.
    Click cost: Minimum bid is 0.01
    Ideal for:Everything iven direct affiliate links


 OutBrain


    Created for promoting blog posts and other content. Not suited for driving traffic to sales or lead  generation pages

    Click cost: Minimum bid is 0.02,
    Ideal for: Blogs and other content sites to attract new readers at a lower cost per click than Google Adwords.


 7Search


    Small PPC search engine, that provides partnership deals with 50+ other small search engines. Distribution associates include FinditQuick.com, Genieknows.com, and SurfCanyon.com.

    Click cost: Minimum bid is 0.01 on most keywords. Bids are significantly lower than Google Adwords.
    Ideal for: Testing as a source of cheaper and/or additional traffic with high traffic keywords.


 Look Smart


    Another one smaller PPC search engine, Looksmart has a partner network that drives 2 billion queries a day.

    Click cost: Minimum bid is 0.01, and bids are significantly lower than Google Adwords.
    Ideal for: Testing as a source of cheaper and/or additional traffic with high traffic keywords.


 Reddit Ads


    One of the best online social news and entertainment aggregation community,

    Reddit claims it generated 37 billion pageviews in 2012. With Reddit's ads,
    you can control your budget, reach huge numbers of people and target them based on their specific interests.
    Click cost: Minimum bid is 0.09
    Ideal for: Pages ,Posts , Video


 Amazon Ads


    The largest online marketplace also is an enormous ad board. Amazon Product Ads put your ads on product pages.

    Which makes the positioning extremely targeted for the reason that if a customer looking about a product similar to yours, your ads are likely to catch his or her attention. Considering Amazon sells almost everything but space ships, it is a good alternative for any niche because odds are there will be numerous products in your niche to publish your ads alongside.
    Click cost: Minimum bid is 0.41
    Ideal for:e-books, sites,blogs



2 comments:

  1. Here's a tip, especially for local businesses - it's called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you'll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don't want to miss your customers, but if you're on a tighter budget, just wait for 'the right moment' of the day and bust out the cannons to hit your prospects when they want you most. I have it all managed for me, so no sweat. Simon can set you up to get managed if you're interested, just call him at 207-618-8998.

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  2. PPC is a technique which show the fast result and online advertising is help to hike the keyword of site and also give the deals regarding advertisement.

    PPC Advertising

    ReplyDelete